NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers' business strategies and goals. Using machine learning, the feature finds the optimal con ...

NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers' business strategies and goals. Using machine learning, the feature finds the optimal con ...

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale  NEW YORK, July 25, 2024 /PRNewswire/ -- Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, the leading global provider of contextu ...

TELUS will leverage Magnite's SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market TORONTO, July 9, 2024 /PRNewswire/ - Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced TELUS (TSX: T) (NYSE: TU), a world-leading communications technology company, has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize Magnite's ad server f ...

NEW YORK, July 08, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising company, will announce its financial results for the second quarter ended June 30, 2024 after the market close on Wednesday, August 7, 2024. The Company will host a conference call at 1:30 PM (PT) / 4:30 PM (ET) the same day to discuss its financial results and outlook. Live conference call Toll free number: (844) 875-6911 (for domestic callers) Direct dial number: (412) 902-6511 (for in ...

TOKYO, June 19, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation's (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies. SpringServe's sophisticated ad serving and inventory management capabilities help publishers ...

TOKYO, June 19, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies. SpringServe’s sophisticated ad serving and inventory management capabilities help publishers ...

NEW YORK , June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s extensive library of premium linear and streaming television inventory.  With the agreement, Spectrum Reach will expand on the current use of Magnite’s technology, which is focused on deli ...

文章核心观点 - 美国最大的独立广告销售公司Magnite将为联合航空公司的机上个人设备娱乐(PDE)平台提供广告投放服务 [1][3] - 联合航空公司推出的Kinective Media营销平台将为广告主提供跨多个渠道的广告投放机会,包括移动应用程序和机上娱乐屏幕 [2] - Magnite将作为联合航空公司PDE平台的中央广告投放平台,负责广告投放管理、交易结算和效果监测等 [3][4] 根据相关目录分别进行总结 公司业务 - Magnite是全球最大的独立广告销售公司,为出版商提供跨屏幕的广告变现服务,包括CTV、在线视频、显示广告和音频广告 [5] - 联合航空公司推出Kinective Media营销平台,为广告主提供跨渠道的广告投放机会,覆盖移动应用、机上娱乐等 [2] 合作内容 - Magnite将为联合航空公司的机上个人设备娱乐(PDE)平台提供广告投放服务,包括广告投放管理、交易结算和效果监测等 [1][3][4] - 联合航空公司Kinective Media平台已经与挪威邮轮、梅西百货、Chase联名信用卡等品牌合作 [2] 合作意义 - 联合航空公司希望通过与Magnite的合作,为乘客提供更个性化和实时的优惠和体验,提升乘客忠诚度 [2] - Magnite表示很荣幸能够支持全球最大航空公司拓展其媒体业务,并为其提供优质的广告体验 [5]

NEW YORK, June 17, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform. United’s PDE platform allows customers to stream entertainment content on their own devices, such as phones, tablets, and laptop computers. The partnership follows the recent launch of Kinective Media by United Airlines, which allows advertisers to reach U ...