Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers
Magnite(MGNI) GlobeNewswire News Room·2024-08-01 14:00
NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers' business strategies and goals. Using machine learning, the feature finds the optimal con ...