Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting
MGNIMagnite(MGNI) Prnewswire·2024-07-25 21:00

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale  NEW YORK, July 25, 2024 /PRNewswire/ -- Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, the leading global provider of contextu ...