Magnite's SpringServe Powering Video Advertising for YTV in Japan
MGNIMagnite(MGNI) GlobeNewswire News Room·2024-06-19 10:00

TOKYO, June 19, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell- side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies. SpringServe’s sophisticated ad serving and inventory management capabilities help publishers ...