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2025H1空调:三巨头销量近7成,海尔份额净增最多
Sou Hu Wang· 2025-07-17 09:47
持续的高温天气,成为上半年空调市场的重要推手,刺激了消费者的换新和新增需求,带动整体销售。 据GfK中怡康最新监测数据,空调行业线上销售额同比飙升50%,线下增幅达16%,创下近三年同期最 高增速。 据GfK中怡康最新数据显示,2025年上半年中国空调市场份额高度集中——美的、格力、海尔零售量合 计占据近七成。头部阵营整体优势稳固,其背后也是暗流涌动,三巨头份额出现微妙波动:格力零售量 份额下滑1.4%,美的微增0.1%,海尔净增0.7%。 占市场份额近7成,三巨头地位稳固 2025年上半年的空调市场表明,空调市场的竞争已迈入以技术创新和用户价值创造为核心的新阶段。谁 能更精准地把握并满足用户不断升级的多元化、智能化空气需求,谁就能在竞争中赢得更大主动权,且 这一趋势在未来将更加凸显。 其中,美的、格力、海尔三巨头组成的第一阵营,牢牢掌控市场主导权:数据显示,三巨头在覆盖线 上、线下及下沉市场的主要渠道中,零售量合计占据近七成份额,达到68.2%;在零售额上,三巨头份 额占比更高,为73.6%,远超其他竞争者。 稳中求变,三强以不同路径应对增长压力 在共同稳固市场大盘的同时,三巨头也在暗自发力,希望在存量中挖 ...
中国冰箱正在改写越南市场
Jin Tou Wang· 2025-07-17 03:27
在越南冰箱市场上,曾长期上演着日韩品牌的"独角戏"。韩国品牌三星、LG及日本品牌松下,凭借先 发的技术积累和成熟的渠道优势,长期稳定地占据核心地位。 然而,这样的格局正在被以海尔智家(600690)为代表的中国品牌改写。2025年1-5月,越南冰箱行业 整体下滑5.1%,海尔越南冰箱却以22%的增速逆势上扬,创下行业最快增速,市场份额达到21.9%,位 居TOP2。 中国冰箱在越南的破局,是中国品牌坚持全球创牌的结果。面对越南市场产品更新慢、同质化严重、难 满足个性需求的短板,中国品牌围绕当地气候、饮食与家庭结构深耕研发,精准解码用户隐性需求,推 出优质产品。 以近期热销的海尔TM700系列冰箱为例,这款冰箱在内部结构设计上,充分考虑到热带气候下越南 人"无冰不欢"的饮食习惯,配备了双水壶和双制冰模块,满足多样化冷饮需求。双MIGIC变温空间则实 现特色食材的精细化分类存储。针对多代同堂的家庭结构,还特别增设双隐私模块,保护家庭成员的私 密物品存储需求。 在外观上,海尔TM700系列冰箱也突破传统家电的刻板印象,采用贯穿式把手与人感交互呼吸灯设计, 当用户靠近冰箱1.5米范围内,呼吸灯便会自动渐亮,既提升了使 ...
家电领域“机器人竞赛”正酣
Xiao Fei Ri Bao Wang· 2025-07-17 02:47
在传统家电市场增长趋缓、竞争日益激烈的背景下,寻找新的增长引擎成为行业巨头的共同课题。近段 时间,以海尔、美的、海信为代表的中国家电企业动作频频,不约而同地将目光聚焦于一个充满想象力 的新领域,一场属于家电领域的"机器人竞赛"正悄然拉开帷幕。这不仅标志着家电企业向智能化、自动 化前沿的深度拓展,更预示着机器人,尤其是服务类和人形机器人,有望成为重塑未来智能家居乃至更 广阔应用场景的关键力量。 家电巨头动作频频 在7月15日的"产业链上的山东好品牌"系列现场记者见面会上,海尔集团相关负责人介绍,海尔自2021 年起重点布局家庭机器人产业,依托其智慧家庭生态,目标直指"无人家务"的美好生活图景,构建"AI 生活,智慧万家"的服务机器人产品矩阵。其家庭机器人主要涵盖三大领域: 一是清洁机器人,运用SLAM导航与主动视觉技术,海尔扫地机器人不仅能精准定位建模,更能主动识 别污渍、智能分区清洁;二是康复机器人,基于AI步态算法等核心技术,海尔开发了外骨骼机器人, 其柔性关节驱动技术有效解决了用户的运动助力需求;三是服务机器人,围绕家庭全场景,海尔将逐步 推出陪伴、洗护以及综合服务机器人等,打造机器人入户场景示范样板。 ...
国联民生证券:家电业务多元化削弱报表端影响 维持行业强于大市评级
Zhi Tong Cai Jing· 2025-07-17 02:43
镜鉴美国,商用暖通对冲消费下行 国联民生(601456)证券发布研报称,维持家电行业强于大市评级。时至2025后半程,年内以旧换新补 贴资金使用进度符合预期,旺季动销景气向上,白电龙头Q2预期积极,补贴资金分批下达,有望支撑 内需稳健;外销北美敞口或不高,转产持续推进,有望在消化前期抢出口影响后逐步修复,品牌出海长 期趋势不改。 历经2020-2021年财政货币宽松的美国,在补贴退坡阶段面临着需求透支、通胀高企和地产下行的"三期 叠加",欧睿口径大家电零售在2022年走弱,年度降幅在5%以内,出货弱于终端,地产关联更强的央空 出货在2023年大幅承压。实际消费下行阶段,公司表现分化明显,HVACR公司收入增长大幅好于消费 电器,资本开支上行中的工商业暖通是主要驱动,大金的外延扩张和技术优势兑现强劲增长α。 提价分红,消费电器平滑ROE波动 重点推荐白电龙头美的集团(000333)(000333.SZ)、格力电器(000651)(000651.SZ)、海尔智家 (600690)(600690.SH)及黑电龙头海信视像(600060)(600060.SH);关注TCL电子(01070),以及经营边 际改善,业绩弹 ...
东北空调销量暴增 8 倍:从 “空调洼地” 到安装排半月,这波热浪改写了什么?
3 6 Ke· 2025-07-17 00:49
2025年的夏天,似乎比往年来得更早、也更加炎热。其实并非错觉,自6月中旬开始,受副热带高压影响,极端高温频繁地登陆我国,部分地区最高气温 超过40℃。国家气象局相关负责人表示,2025年大概率将成为有观测记录以来三个最暖年份之一。 通过中央气象台发布的近10天全国最高气温实况图(7月5日-14日)观察,山东、河南、江苏、浙江、湖北等省份普遍超过37℃。值得关注的是,纬度较 高的东北地区(辽宁、吉林和黑龙江三个省份),也罕见地出现了超35℃的高温,叠加热穹顶现象,体感上湿热难耐。作为曾经的"空调洼地",东北地区 在高温炙烤下也沦陷了。 据奥维云网数据显示,6月23日-29日、6月30日-7月6日两周,黑龙江省线下空调市场销售额分别同比增长817.68%和438%,吉林省线下空调销售额分别同 比增长128.76%和788.4%。 同时,酷暑也拉动空调销量在全国范围内实现高增长,6月30日-7月6日一周线上和线下市场分别达到了52.96%和113.61%的同比增长。在2024年空调内销 规模下滑的情况下,今年的酷暑无疑成为了空调企业们提升销量的好机会,包括美的、格力、海尔三大白电巨头以及海信、小米等众多二线品牌纷 ...
智能家居“用着累”?三翼鸟凭主动服务获“2025智能家居品牌领航者奖”
Huan Qiu Wang· 2025-07-16 05:07
Core Insights - The smart home market in China is projected to reach 682.1 billion yuan by 2024, with a significant acceleration in market growth [1] - Smart appliances account for 81% of the market, while control and connectivity products only represent 10%, indicating a strong hardware advantage but a lag in software integration [1] - A major issue is the lack of interoperability among devices, with 37% of smart home users needing to use an average of 4.3 apps, complicating the user experience [1] Group 1 - The award received by the brand "Sanying Niao" at the China Building Expo reflects its commitment to improving smart home experiences through technological innovation [5] - The brand's proactive service capabilities have evolved beyond basic functions like remote control and voice commands to include AI-driven recognition and sensing technologies [5] - The "Sanying Niao" platform allows users to customize their smart home setups easily, enhancing user engagement and satisfaction [7] Group 2 - The smart home development should focus on user needs, integrating technology into real-life scenarios to enhance convenience and comfort [7] - The "Sanying Niao" brand offers tailored solutions for various user preferences, including personalized kitchen designs and adaptable bathroom solutions for the elderly [5] - The monthly active users of the Haier Smart Home app have surpassed 11 million, indicating a growing user base and engagement [5]
海尔“换新万里行”活动启动
Ren Min Ri Bao· 2025-07-15 21:54
Core Viewpoint - Haier is enhancing user experience through a comprehensive upgrade from "product exchange" to "experience exchange," focusing on high-quality home appliances and services to meet consumer demands for improved living standards [1][2]. Group 1: Good Products - Haier is committed to providing high-quality home appliances, featuring innovative technologies such as magnetic preservation in refrigerators and AI-driven washing machines that significantly reduce washing time and water usage [1][3]. - The newly launched Haier gas water heater boasts an efficiency improvement to 107.2%, while the water purifier ensures safe drinking water from the first cup [1][3]. Group 2: Good Services - Haier aims to establish a benchmark service system, transitioning from "after-sales service" to "lifecycle service," ensuring a seamless experience from purchase to usage [4]. - The company offers comprehensive installation and delivery services, with a commitment to 24/7 customer support for immediate assistance [4]. Group 3: Good Quality - Quality is a cornerstone of Haier's sustainable development, with strict controls over materials and manufacturing processes to ensure high standards [5]. - Haier emphasizes green manufacturing and recycling, achieving over 95% recycling rate for old appliances, and extends its services to rural areas to enhance accessibility [5].
健康家电激活行业“换新引擎” 有望拉动千亿元级市场
Zheng Quan Ri Bao Wang· 2025-07-15 11:45
Group 1 - The core viewpoint emphasizes that health and AI are becoming key drivers for the home appliance industry, particularly in the context of the "old-for-new" policy that stimulates consumer demand [1][2] - Health is identified as a crucial factor for consumers when upgrading appliances, shifting from a luxury feature to a core decision-making element [1][2] - The health appliance market is projected to grow significantly, with 83% of consumers willing to pay a premium for effective health technologies by 2025 [2][4] Group 2 - Major home appliance companies are accelerating their technological advancements to meet the rising demand for health-focused products, with companies like Haier and Gree leading the way [3][4] - The integration of AI technology with health appliances is seen as a new trend, enhancing the functionality and market appeal of these products [3][4] - The expansion of health appliance categories is notable, with the number of health scenarios increasing from six to nine, indicating a broader market potential [4] Group 3 - The ongoing national subsidy policies and deepening consumer upgrades are expected to transition health appliances from premium options to standard configurations [5] - Companies with strong technological foundations and comprehensive service capabilities are likely to gain a competitive edge in the burgeoning health appliance market [5]
家电行业2025年中报前瞻:内升外降,高景气维稳
Guoxin Securities· 2025-07-15 07:41
Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [4] Core Views - The home appliance industry is experiencing internal growth while external sales are under pressure, with a stable outlook for the second quarter [4][13] - Domestic sales are benefiting from national subsidy policies, leading to positive retail and shipment growth, while external sales face challenges due to high base effects and tariff disruptions [13][14] - The overall performance of listed home appliance companies is expected to remain stable with revenue growth driven by structural upgrades and efficiency improvements [13] Summary by Sections White Goods - Domestic sales growth is accelerating, while external sales are declining due to high base effects and tariff disruptions [2][14] - In April and May, air conditioner shipments increased by 2.6% year-on-year, with domestic sales up 9.5% and external sales down 6.3% [2][14] - Revenue growth for white goods companies is expected to be around double digits, with profit margins showing slight improvement [2][22] Kitchen Appliances - Kitchen appliance demand is improving due to national subsidy policies, with online retail sales growth for range hoods and gas stoves between 10%-20% [2][38] - However, the real estate sector continues to exert pressure, particularly on integrated stove companies [38] - Traditional kitchen appliance companies are expected to see improved profit margins due to declining raw material prices [38] Black Goods - The black goods segment is experiencing structural upgrades, with television sales and revenue increasing by 9.7% and 14.5% respectively during the 618 shopping festival [3][49] - Panel prices have begun to decline, which is expected to improve profitability for black goods companies [49] Small Appliances - The small appliance sector is seeing a recovery in kitchen small appliances, with online retail sales for kitchen small appliances growing by 25% during the 618 period [4][57] - However, external sales are facing short-term pressure due to tariffs and overseas factory setups [57] - Companies like Roborock and Ecovacs are expected to see significant revenue growth, with Roborock projected to grow by 40% [72]
海尔智家20250714
2025-07-15 01:58
Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home - **Industry**: Home Appliances Key Points Global Operations and Supply Chain - Haier has established a global integrated research, production, and sales system, effectively mitigating currency and shipping risks while enhancing supply chain efficiency [2][3] - The company operates over 160 million units of production capacity, with 130 industrial parks and 163 manufacturing centers globally, creating a self-circulating production system [2][3] Performance in Emerging Markets - In 2024, Haier's revenue in the South Asia market reached 11.525 billion yuan, a year-on-year increase of 21.5%, with India showing over 30% growth [2][4] - The high-end brand Casarte achieved a retail revenue growth of 12% in 2024, with a 65% increase in suite sales [4][10] - The Leader brand, targeting cost-effective markets, saw a 26% increase in sales in 2024 [4][10] Financial Performance - Haier's financial performance remains robust, with a revenue growth rate exceeding 10% in Q1 2025, and nearly 50% of revenue coming from overseas [2][7] - The traditional home appliance business continues to lead, contributing over 68% of total revenue, while the smart building business grew over 15% globally [7] - The net profit attributable to the parent company is expected to reach 21.3 billion, 23.8 billion, and 26.3 billion yuan for 2025-2027, with corresponding EPS of 2.27, 2.54, and 2.80 yuan [4][17] Impact of Tariffs - Tariff impacts on Haier are relatively limited due to early investments in local production capacity in the U.S. and diversified overseas production [6] - The company has successfully transferred some production capacity to countries like Thailand, mitigating risks associated with U.S. tariffs on Southeast Asian imports [6] Innovations in Smart Technology - Haier is innovating in smart technology through the "Three Wings Bird" platform, offering customized smart home solutions [9] - The launch of the AI Eye series, including AI refrigerators and washing machines, enhances user experience and engagement [9] Sales and Marketing Strategy - The company has 126 marketing centers and over 230,000 sales outlets, covering mainstream channels and professional markets [15] - Haier's acquisition of Quick, a historical water heater brand in South Africa, enhances its market expansion potential [15] Regional Market Performance - North America: 2024 revenue reached 79.529 billion yuan, with a steady growth in appliance sales [16] - Europe: 2024 revenue was 32.089 billion yuan, growing 12.42%, outperforming industry growth rates in Eastern and Western Europe [16] - Japan: 2024 revenue was 3.426 billion yuan, with market share increases in refrigerators and freezers [18] Future Outlook - The company maintains a "buy" rating, with attention to risks in overseas operations, including currency fluctuations and economic slowdowns [17] - Haier's strengths in integrated research, production, and sales, along with deep global integration, position it well for future growth [17]