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Bulleit Frontier Whiskey Kicks Off Glass Recycling, 'Don't Trash Glass,' at Kentucky Distillery
Prnewswire· 2024-04-30 01:29
文章核心观点 - Bulleit 作为一家依赖自然资源生产优质威士忌的品牌,致力于成为"可持续设计"的品牌 [1] - Bulleit 将在肯塔基州推广"Don't Trash Glass"回收计划,以提高当地的玻璃回收率 [1][2][3] - Bulleit 在生产、包装等方面都在践行可持续发展,如使用再生玻璃制造瓶身,在肯塔基州建立碳中和蒸馏厂等 [5][6][7] 公司概况 - Bulleit 是美国增长最快的威士忌品牌之一,以其独特的高黑麦配方而闻名 [9] - Bulleit 在2017年在肯塔基州Shelbyville开设了一家专注于可持续实践的新型蒸馏厂 [9] - 2021年,Diageo 在肯塔基州Lebanon开设了第一家碳中和威士忌蒸馏厂,Bulleit 成为首个在该厂生产的品牌 [9] 行业动态 - Bulleit 的"Don't Trash Glass"回收计划是Diageo为提高包装回收利用率而采取的举措,是其"2030年社会计划:进步精神"的重要组成部分 [9] - 该计划此前在伊利诺斯州收集了220万磅玻璃,现将扩展至肯塔基州 [2][3] - 美国能源部已选定Diageo北美公司,为其Shelbyville生产基地提供高达7500万美元的资金支持,以实现2026年前实现碳中和 [7]
Tequila Don Julio Brings Modern Mexican Culture to a National Stage with 'A Summer of Mexicana'
Prnewswire· 2024-04-24 01:18
As Música Mexicana continues to rise, Sony Music Latin artists joins Tequila Don Julio in spotlighting the Mexican creatives behind the art NEW YORK, April 23, 2024 /PRNewswire/ -- Now more than ever, Mexican culture is making its global mark as seen in the meteoric rise of Música Mexicana which has become one of Spotify's most popular genres with 47% growth in streams globally over the last year alone. To help keep la fuerza of Mexico alive this summer, Tequila Don Julio is introducing 'A Summer of Mexican ...
8 Seconds Juneteenth Rodeo Returns for Bigger Second Year in Portland, OR!
Prnewswire· 2024-04-23 20:30
活动详情 - 8 Seconds Juneteenth Rodeo将于2024年6月16日在俄勒冈州波特兰的Veterans Memorial Coliseum举行,为期7个小时[1] - 该活动由波特兰摄影记者Ivan McClellan创立,旨在庆祝黑人牛仔文化,去年首届活动吸引了2500名观众,今年预计将有7200名观众参与,奖金总额达到60000美元[2] - 8 Seconds Juneteenth Rodeo将展示顶尖黑人牛仔运动员在斗牛、桶赛、抓牛和羊羔赛等激动人心的比赛中竞争,旨在向观众介绍现代牛仔并教育他们关于黑人牛仔和牛女的丰富文化遗产[4]
Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine"
Prnewswire· 2024-04-19 22:00
产品设计 - Aviation American Gin将推出一系列限量版瓶子,灵感来自于Marvel Studios的"Deadpool & Wolverine"电影[1] - 瓶子设计由Maximum Effort和Sandstrom Partners精心设计,采用黑色玻璃,红色定制条纹和金属细节,是影迷和酒精爱好者的终极收藏品[2] - 每个瓶子展示了六种独特的Deadpool图标,外部仿制了Deadpool的标志性服装面料[3]
CÎROC Limonata Invites you to Experience a Vacation to the Mediterranean in a City Near You
Prnewswire· 2024-04-17 21:31
CÎROC Limonata 夏季活动 - CÎROC Limonata 推出了新的夏季活动 - Escape with Flavor,邀请消费者随时随地感受地中海度假的精髓[1][2] - CÎROC 与名模 Chanel Iman 合作,推出 Escape with Flavor 活动,带领消费者体验地中海生活方式[4] - 消费者有机会通过文本或点击链接参加抽奖活动,赢得在迈阿密举办的意大利里维埃拉或卡普里式体验,还有机会赢得独家 Limonata 行李箱[5]
CROWN ROYAL JOINS 2X ACM ENTERTAINER OF THE YEAR NOMINEE KANE BROWN AS THE OFFICIAL WHISKY OF THE 'IN THE AIR' TOUR
Prnewswire· 2024-04-16 22:00
Crown Royal has been deeply intertwined within the fabric of country music. The brand's connection to country music can be traced to its robust programming in western culture over the years. From Crown Royal's partnership with the CMA Awards and its presence at the iconic RodeoHouston to collaborations with country music's biggest rising stars, like Kane Brown. Brown and Crown Royal partnered in 2020 to remix his number one single "Homesick" alongside veteran singer-songwriters, the single was designed to g ...
BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN
Prnewswire· 2024-04-15 23:00
In the brand's first major marketing push since joining DIAGEO in 2022, the award-winning Texas distillery highlights its unique whisky-making approach in new campaign WACO, Texas, April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky- making. Based in Waco, Texas, the Balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy ...
SMIRNOFF ICE - THE OG OF FLAVOR AND BOLDNESS - CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW ERA OF SMIRNOFF ICE SURPR-ICES
Prnewswire· 2024-04-13 00:43
You've probably been surprised at some point in your life, but have you ever been part of a Smirnoff ICE Surpr- ICE? Probably not, … allow us to explain. Smirnoff ICE Surpr-ICEs are a fresh take on surprises: they are always positive, celebrate spontaneity and boldness, and in true Smirnoff ICE fashion, typically have a comedic twist. From the everyday to the most epic, Smirnoff ICE promises to keep fans (21+) on their toes, popping up at the hottest festivals and events. While Smirnoff ICE will be delighti ...
Experience Summer Like Never Before with DeLeón Tequila's 'Summer Done Different' Series and Win a Chance to Attend Summer Jam HTX
Prnewswire· 2024-04-11 22:34
Ahead of Cinco de Mayo, DeLeón Tequila is encouraging consumers to gather differently and elevate their summer celebrations because with DeLeón in hand, Summer Tastes Different. NEW YORK, April 11, 2024 /PRNewswire/ -- This summer, get ready to kick things up a bit as DeLeón Tequila launches its 'Summer Done Different' series, a Western-inspired elevated kickback experience made for the taste and energy of your clique. Think blazing sunsets, unique one-of-a-kind experiences, artful libations, and a whole lo ...
Bulleit Frontier Whiskey 12-Year-Old Rye returns after five years
Prnewswire· 2024-04-11 22:30
Bulleit Rye 12-Year-Old - Bulleit Rye 12-Year-Old是Bulleit Rye Whiskey的限量版延伸产品,使用相同的麦芽配方,95%的黑麦和5%的大麦芽[1] - Bulleit在2011年推出第一个黑麦表达,受到消费者和调酒师的青睐,因为黑麦独特的辛辣风味为经典鸡尾酒增添了独特性[2] - Bulleit Rye 12-Year-Old的发行是为了满足消费者对黑麦类别更多高端表达的需求,2024年的发行延续了品牌对大胆、独特和美味高端威士忌的追求[3]