In the brand's first major marketing push since joining DIAGEO in 2022, the award-winning Texas distillery highlights its unique whisky-making approach in new campaign WACO, Texas, April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky- making. Based in Waco, Texas, the Balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy ...