Starbucks CEO Brian Niccol is pumping breaks on discounts as it tries to turn around the struggling coffee giant. The company has reduced discounts it offers during the past year since Niccol, tapped to become CEO in August, replacing Laxman Narasimhan, took over, executives told the Wall Street Journal.Niccol, formerly the Chipotle CEO, was chosen to replace Narasimhan after a slumping stock price and sales drop prompted pressure from activist investors and former CEO Howard Schultz, who posted on social m ...

Starbucks is reportedly reversing its recent push into frequent promos on drinks and snacks.The move is part of CEO Brian Niccol's effort to re-establish the brand's upscale, premium vibe.Promos, which are primarily available in the app, have contributed to the frenzy of mobile orders. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your favori ...

文章核心观点 - 新任CEO Brian Niccol上任后,公司开始减少各种折扣优惠,转而专注于公司高端手工咖啡的品牌形象[1][2] - 公司此前为了吸引客流而提供大量折扣优惠,但现在正在转变策略,不会在节假日期间推出大规模优惠活动[2] - 公司将通过广告营销的方式推广季节性饮品,而不是依赖折扣优惠[2] 行业概况 - 连锁餐饮企业今年一直依赖折扣优惠来吸引客流,以应对菜单价格上涨和人工成本上升的压力[1] - 消费者支付能力下降,98%的按月工资生活的消费者正在减少外食支出,95%的无还款困难的按月工资生活者也在减少外食[2] - 饮料价格上涨16%-29%,是消费者面临的一大负担[3] 公司策略 - 公司新任CEO Niccol有丰富的食品行业从业经验,擅长创新和转型,曾成功带领Chipotle品牌复苏[3] - 行业专家认为Niccol是公司的合适人选,他擅长在经济困难时期吸引消费者,这正是公司当前所需[3]

NEW YORK, Oct. 14, 2024 /PRNewswire/ -- The Gross Law Firm issues the following notice to shareholders of Starbucks Corporation (NASDAQ: SBUX).Shareholders who purchased shares of SBUX during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery.CONTACT US HERE:https://securitiesclasslaw.com/securities/starbucks-loss-submission-form/?id=107872&from=4CLASS PERIOD: November 2, 2023 to A ...

LOADINGERROR LOADINGFederal officials claim Starbucks cut workers’ hours at hundreds of unionized stores without bargaining over it — and they want the coffee chain to pay up.The general counsel of the National Labor Relations Board filed a complaint late Thursday alleging that Starbucks made the scheduling changes in late 2022 and early 2023 and didn’t consult the union. As a result, shift supervisors and baristas at 290 stores saw their hours reduced.Advertisement Once workers have formed a union, it’s ge ...

NEW YORK, Oct. 10, 2024 /PRNewswire/ -- The Gross Law Firm issues the following notice to shareholders of Starbucks Corporation (NASDAQ: SBUX).Shareholders who purchased shares of SBUX during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery.CONTACT US HERE:https://securitiesclasslaw.com/securities/starbucks-loss-submission-form/?id=107511&from=4CLASS PERIOD: November 2, 2023 to A ...

NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Levi & Korsinsky, LLP notifies investors in Starbucks Corporation ("Starbucks" or the "Company") (NASDAQ: SBUX) of a class action securities lawsuit. CLASS DEFINITION: The lawsuit seeks to recover losses on behalf of Starbucks investors who were adversely affected by alleged securities fraud between November 2, 2023 and April 30, 2024. Follow the link below to get more information and be contacted by a member of our team: https://zlk.com/pslra-1/starbucks-lawsuit- ...

WATERLOO, Ontario, Oct. 07, 2024 (GLOBE NEWSWIRE) -- The United Steelworkers union (USW) is pleased to announce a favourable arbitration ruling for members at the Uptown Waterloo Starbucks store who have reached their first collective agreement with the coffee giant. The decision by a provincial government arbitration board follows extensive but constructive bargaining between the USW and Starbucks to secure a first contract for the employees, who voted to join the union in May 2023. The Waterloo store beco ...

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price. Do they really matter, though?Before we discuss the reliability of brokerage recommendations and how to use them to your advantage, let's see what these Wall Street heavyweights think about Starbucks (SBUX) .Starbucks currently has an average brokerage re ...

NEW YORK, Oct. 7, 2024 /PRNewswire/ -- The Gross Law Firm issues the following notice to shareholders of Starbucks Corporation (NASDAQ: SBUX).Shareholders who purchased shares of SBUX during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery.CONTACT US HERE:https://securitiesclasslaw.com/securities/starbucks-loss-submission-form/?id=106646&from=4 CLASS PERIOD: November 2, 2023 to A ...