UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number: 001-40457 PSQ Holdings, Inc. (Exact name of registrant as specified in its charter) Delaware 86-2062844 (State or other jurisdiction of (IR ...

Exhibit 2.1 Execution Version AGREEMENT AND PLAN OF MERGER by and among PSQ HOLDINGS, INC., as Buyer CELLO MERGER SUB, INC., as Merger Sub CREDOVA HOLDINGS, INC., as the Company and SAMUEL L. PAUL, as Seller Representative Dated as of March 13, 2024 Table of Contents Page ARTICLE I THE MERGER - 2 - 1.1. THE MERGER - 2 - 1.2. EFFECTIVE TIME - 2 - 1.3. CLOSING - 2 - 1.4. EFFECT OF THE MERGER - 2 - 1.5. MERGER CONSIDERATION - 2 - 1.6. COMPANY CONVERTIBLE SECURITIES EXCHANGE - 3 - 1.7. EFFECT OF MERGER ON MERGE ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number: 001-40457 PSQ Holdings, Inc. (Exact name of registrant as specified in its charter) Delaware 86-2062844 (State or other jurisdicti ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (MARK ONE) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarter ended June 30, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to PSQ HOLDINGS, INC. (F/K/A COLOMBIER ACQUISTION CORP.) (Exact Name of Registrant as Specified in Its Charter) Delaware 001-40457 86-2062844 (State or other jurisdiction ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (MARK ONE) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarter ended March 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 001-40457 COLOMBIER ACQUISITION CORP. (Exact Name of Registrant as Specified in Its Charter) Delaware 86-2062844 (State or other jurisdiction o ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2022 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 001-40457 Colombier Acquisition Corp. (Exact name of registrant as specified in its charter) Delaware 86-2062844 (State or other jurisdiction of (I ...