Exhibit 2.1 Execution Version AGREEMENT AND PLAN OF MERGER by and among PSQ HOLDINGS, INC., as Buyer CELLO MERGER SUB, INC., as Merger Sub CREDOVA HOLDINGS, INC., as the Company and SAMUEL L. PAUL, as Seller Representative Dated as of March 13, 2024 Table of Contents Page ARTICLE I THE MERGER - 2 - 1.1. THE MERGER - 2 - 1.2. EFFECTIVE TIME - 2 - 1.3. CLOSING - 2 - 1.4. EFFECT OF THE MERGER - 2 - 1.5. MERGER CONSIDERATION - 2 - 1.6. COMPANY CONVERTIBLE SECURITIES EXCHANGE - 3 - 1.7. EFFECT OF MERGER ON MERGE ...