ab 13 August 2024 Global Research and Evidence Lab China Consumer Staples Sector Channel check with a frozen food distributor in East China Product upgrades and pre-prepared dishes are key industry growth drivers We hosted a conference call with a frozen food distributor in East China to track recent industry trends. Overall, the distributor stays optimistic about the growth potential of frozen food industry, primarily driven by the increase in ASPs due to product upgrades, while volume growth is relatively ...