CHICAGO, June 13, 2024 (GLOBE NEWSWIRE) -- Marketers have experienced the tension between investing for short-term results and long-term growth for decades. Today, new research from TransUnion (NYSE:TRU) and MMA Global uncovers a targeting strategy that performs best against both short- and long-term objectives: the Movable Middles. The Movable Middles audience target is defined as category buyers who are neither loyal to the brand nor to the brand's competitors. Most marketing campaigns today automatically ...