The SOUR PATCH KIDS® Brand Turns Mischief into Currency in Its Own Immersive World on Roblox
MDLZMondelez International(MDLZ) Prnewswire·2024-06-12 21:00

Developed for users ages 13 and older, the SOUR PATCH KIDS Tycoon Experience encourages fans to engage in mischief to rebuild four fruit-themed versions of Mischief Mountain inspired by the brand's fruit-flavored candies. Fans who engage in the most mischief will be awarded free, limited SOUR PATCH KIDS-themed digital fashion items. Additional 'phygital' rewards such as SOUR PATCH KIDS brand merchandise and candy coupons will be rewarded to select fans through third-party partners to create awareness for th ...