Vertigo3d It pays to buy into quality companies that have been misunderstood by the market due to temporary headwinds. This gives smart value investors the opportunity to layer into these stocks before the market catches onto a rebound. Such opportunities debunk the efficient market theory, in which assets are always appropriately priced. Rather than being efficient, I'd remark that the market is so focused on short-term results that it often misses the forest for the trees. Such appears to have been the ca ...