British American Tobacco struggles with a declining cigarette market, but it's building up a new division (faster than expected) that could help. Share prices of British American Tobacco (BTI -0.36%) have fallen roughly 55% since hitting a high-water mark in 2017. The dividend yield is now an incredibly high 9.4%. If you're a dividend investor, is now the time to jump in? The answer isn't an easy one. Why is British American Tobacco stock falling? Whenever a stock sees dramatic price drops the first questio ...