danielvfung Written by Nick Ackerman. By most standard metrics, JPMorgan Chase & Co. (NYSE:JPM) certainly isn't the cheapest bank to invest in, but investing in the best often means you aren't getting the cheapest. When investing in JPM, you are gaining exposure to one of the most important financial institutions in the world. Their last earnings report saw their shares slide initially, plus the overall market was pulling back, and that certainly didn't hurt. Since then, shares have been back on a trend hig ...