The RITZ brand is celebrating the new flavor by offering fans a chance to win a 24k Gold Bar, inspired by a traditional stick of butter – valued at $100K.EAST HANOVER, N.J., April 23, 2024 /PRNewswire/ -- RITZ, America's favorite butter flavored cracker, is releasing new limited-edition Buttery-er Flavored Crackers and encouraging fans to 'Live Buttery-er.' Infused with extra buttery-er flavor, the crackers are set to redefine indulgence for snacking enthusiasts nationwide. To commemorate the grandeur of th ...