Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
PEPPepsiCo(PEP) Prnewswire·2024-04-15 21:00

"Cheetos fans everywhere know the feeling when they need to get things done but their fingers are covered in that beloved orange Cheetle dust," said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. "Instead of putting the Cheetos bag down, they try out their Other Hand, and things often go hilariously 'wrong.' From missing high-fives to daily task mishaps, this campaign is an ode to the fans who will do anything for their favorite snack. We're showing the world that it's okay to ...