Maskot Introduction and thesis ServiceNow (NYSE:NOW) is a cloud-based platform that helps companies manage digital workflows for enterprise operations. Think of it as a digital control center that streamlines and automates routine tasks across various departments, from IT to HR to customer service. NOW has one of the most impressive commercial profiles of any business. The company’s service offering is broad yet of the highest quality, while its TAM remains high. The company’s ability to gain market share t ...