Baozun: Buying Opportunity Amid Temporary Macro Headwinds
BZUNBAOZUN(BZUN) Seeking Alpha·2024-04-10 14:19

AsiaVision Baozun (NASDAQ:BZUN) is an e-commerce enabler company providing various services ranging from digital marketing to logistics to help brands run and manage their operations better. Based in China, it serves over 450 brands globally. BZUN has three business lines, BEC (Baozun E-commerce), BBM (Baozun Brand Management), and BZI (Baozun International). I first covered BZUN in 2020, when I rated the stock neutral due to a churn of one of its key clients despite the still decent demand environment at t ...