Lyft says differentiated offerings on its app helped drive its annual ridership to the highest level in the company’s history. For full-year 2023, the rideshare platform had more than 40 million active riders, defined as riders who took at least one ride during that period, Lyft said in a Tuesday (Feb. 13) earnings release. In the fourth quarter, Lyft had 22.4 million active riders who took a ride during that three-month span, the release said. That total was up 10% year over year. “Continuous innovation gi ...