NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific way. Unlike ad fraud, MFA inventory is not inherently invalid, and many advertisers may opt to run ads across MFA sites. Marketers need tools to help determine whether specific MFA sites align with th ...