This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Apple is aiming to compete with rivals Google and Samsung in the generative AI space. Tech giant Apple on Wednesday rolled out major updates to its artificial intelligence offerings that integrate OpenAI's ChatGPT into its native applications, including Siri, on the iPhone. In a notable shift for the privacy-focused company, A ...