Simon Property Group (SPG) has kicked off the 2024 holiday shopping season with impressive momentum. Reporting a 6.4% year-over-year increase in traffic across its nationwide portfolio during the Black Friday weekend, Simon’s performance reflects the enduring appeal of brick-and-mortar retail in a digitally dominated era.Malls led the charge, with a notable 7.1% traffic surge, underscoring their central role in Simon’s strategy. Preliminary data highlights that traffic growth was consistent across its Malls ...