Diageo's "Show Your HBCU Spirit" Initiative Announces Homecoming & Classic Activations and Continues its Ongoing Scholarship Distributions NEW YORK, Oct. 18, 2024 /PRNewswire/ -- Diageo North America continues to celebrate Historically Black Colleges and Universities (HBCUs) with unique and engaging activations at Homecomings and Classics throughout the 2024 fall season. Together with its brands Casamigos, Crown Royal and Guinness, Diageo is honoring HBCU culture and the longstanding traditions of Homecomin ...