Mondelēz Takes Minority Stake In Healthy Bakery Startup Urban Legend
Mondelez International(MDLZ) Forbes·2024-10-07 22:24
Oreo cookies maker Mondelēz has taken a minority stake in healthy doughnuts startup Urban Legend ... [+] through its corporate ventures unit SnackFutures.Urban LegendIn a move that highlights the growing shift toward healthier bakery options in the UK, Oreo cookies maker Mondelēz International has made a first minority investment in local startup, Urban Legend, through its venture unit SnackFutures. Financial details were not disclosed.Founded in 2021 by Anthony Fletcher, former CEO of Graze snacks (acquire ...