The study, which surveyed more than 1,000 U.S. consumers, aimed to understand shopping trends for the holiday season, specifically: the role of influencers in purchasing decisions and how and where most consumers plan to shop this year. While more than half (54%) say they plan to do most of their holiday shopping both online and in-person, surprisingly, older generations plan to do more of their holiday shopping solely online:Silent Generation: 30% online, 23% in-personBaby Boomer: 22% online, 20% in-person ...