Ketel One Family Made Vodka is the World's First Spirits Brand to Implement Accessible QR Codes on Packaging
DEODiageo(DEO) Prnewswire·2024-09-17 20:15

Set to be on shelves this month, the AQRs will be found on Ketel One Vodka's bottled Espresso Martini and Cosmopolitan products from The Cocktail Collection. These new enhanced QR codes can be detected by class-leading accessibility apps such as Microsoft Seeing AI, Be My Eyes and Envision. When a user who is blind or has low vision scans the AQR code on product, they unlock distance detection and access to product information. Upon scanning, the user's phone announces the product category and its physical ...