Rumors of an Apple 'super cycle' appear to have been greatly exaggerated
AAPLApple(AAPL) Business Insider·2024-09-17 02:00

Apple fans bought an estimated 37 million new iPhone 16s during the first weekend of pre-orders.That's about 12.7% lower than last year's iPhone 15 series first-weekend sales, one analyst said.Investors had speculated the 16, featuring Apple Intelligence, would drive a major upgrade cycle. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your fa ...