Media Companies Will Access an Intelligent Sales Management Solution to Run Unified Cross-Screen Advertising Campaigns NEW YORK, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Operative, a leading provider of advertising management solutions, today announced a new collaboration with Salesforce, the #1 AI CRM, to deliver a deeply integrated offering for Salesforce Media Cloud customers and their advertising sales businesses. This partnership brings together the strengths of Operative's order management system AOS, Sales ...