Big Data refers to vast and diverse collections of structured, unstructured and semi-structured data that inundate businesses on a day-to-day basis. It encompasses the volume of information spurred by digital technology advancements, the velocity or speed at which it is created and collected, and the variety or scope of the data points being covered (known as the "three V's" of Big Data). Over the past few years, three additional V's have gained precedence - value, variability and veracity.By defining big d ...