Movado Q2: Higher Marketing Spend Shows Little Returns So Far
Movado Group(MOV) Seeking Alpha·2024-09-11 14:44
anamejia18/iStock via Getty Images Movado Group, Inc. (NYSE:MOV) (OTCPK:MOVAA) reported the company's Q2 results on the 5th of September, sending the stock down -15% - the company's extensive marketing efforts and spending haven't started paying off as wanted yet, and Movado had to lower its FY2025 outlook as a result. In my previous, June 19th article on the stock, "Movado: Brand Weakness Is More Than Temporary", I initiated the stock at a Sell rating due to Movado's clearly underperforming watch brands an ...