BalkansCat Investment Thesis Diageo (NYSE:DEO) remains a strong player in the alcoholic beverages industry despite facing near-term challenges, including weaker-than-expected H2 2024 results due to FX impacts, lower average selling prices, and moderate global consumer demand. While the company has revised down its revenue and EBITDA forecasts for 2025, its strategic focus on premiumization and brand promotion in growth markets like Asia positions it well for future profitability. Additionally, Diageo's  ...