PM Images Many investors thought the tobacco trade went up in smoke as shares of the largest tobacco companies retraced while the broad market rallied. British American Tobacco (NYSE:BTI) didn't escape this fate as -39.57% of their share value was erased from February 17th, 2022, to April 15th, 2024, falling from $47.18 to $28.51. On the way down, I continuously said that profitability matters and that, eventually, the trend will reverse. Since the end of June, shares of BTI have increased by 13.68% and ...