The stocks of iconic brands are en masse. However, the informational asymmetry linked to the financial markets means that few are undervalued. Considering the above, I embarked on a quest to find three undervalued stocks from iconic brands with high dividend yields. Stocks with low price-to-earnings ratios and high dividend yields often trigger value traps. As such, I ensured a robust screening methodology was applied. Methodologically, my screening process emphasized fundamental attributes, valuation multi ...