jetcityimage/iStock Editorial via Getty Images In the fall of last year, the former Kellogg's Company split up the business in two: Kellanova (NYSE:K) and WK Kellogg Co (KLG). The latter comprised a nearly $3 billion and somewhat troubled cereal business, and has been spun off by Kellanova as the remaining entity to improve the growth profile of the remaining $13 billion business. Benefitting from a better positioning, Kellanova has been struggling somewhat itself as well with inflationary pressures, result ...

文章核心观点 - 公司正在积极拥抱人工智能(AI),并将其视为一个战略性工具,以推动公司成为全球最佳休闲食品公司的愿景 [6] - 公司正在利用AI技术来优化营销活动,提高投资回报率,并构建定制的受众群体 [4] - 公司认为,AI不仅是一个工具,更是一个战略性的使能器,可以帮助公司重新想象业务的方方面面 [8] 行业概况 - 预计到2030年,80%的营销将依赖于AI [1] - 目前,只有不到35%的企业在使用AI,但80%的AI项目失败 [1] - 公司认为,与其他使用AI的营销人员竞争,而不是与AI本身竞争 [2] 公司AI战略 - 将人放在AI之旅的首位,考虑AI如何重塑消费者和购物者的体验和期望 [2] - 将AI视为一个工具,而不是一个灵丹妙药,从明确的问题和具体的业务目标开始 [2] - 投资于能力建设,而不仅仅是技术,培养团队有效利用AI的技能 [2] - 从小规模试点开始,通过试验和学习来推动真正的业务价值 [3] 公司AI应用实践 - 利用AI进行增长预测和情景模拟,为团队提供实验的能力 [3] - 利用AI分析营销数据,获得传统方法无法提供的洞见,提高投资回报率 [4] - 利用数据融合和高级技术,识别出更受众群体,并进行定制化的营销 [4]

Kellanova's Chief Technology Officer, Ramesh Kollepara, shares insights into how the company is preparing and embracing the AI revolution. CHICAGO, June 4, 2024 /PRNewswire/ -- Earlier this year, I had the incredible opportunity to participate in the world's largest technology conference, LEAP 2024, held in Saudi Arabia. My inaugural attendance at this conference left me in awe as it brought together the best technological minds worldwide and provided a platform for exchanging ideas and forging connections, ...

Kellanova donates $15,000 to support Education Foundation for Billings Public Schools CHICAGO, May 23, 2024 /PRNewswire/ -- Kellanova and Albertsons have teamed up to tackle the ongoing issue of hunger in the communities they serve. As part of its Kellanova Better Days™ Promise, Kellanova is donating $15,000 to Education Foundation for Billings Public Schools to support summertime meal programs for students in Billings. 7,000 Billings Public School students are reliant on free and reduced school meals for d ...

America's number one frozen beverage brings deliciously fruity new flavor to cereal lovers NASHVILLE, Tenn., May 22, 2024 /PRNewswire/ -- America's favorite frozen beverage is getting a little loopy! The ICEE Company, a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), announced today a collaboration with WK Kellogg Co to reimagine the deliciously fruity Froot Loops cereal flavor into a fun frozen treat. ICEE's new Froot Loops flavor is available at retailers nationwide, including Maverik, K&G, Meijer Gas ...

The brand's latest outpost features Cheez-It® infused fare including a Deluxe Cheez-It Milkshake and one-of-a- kind experiences like a jukebox that plays for Cheez-It crackers instead of coins CHICAGO, May 20, 2024 /PRNewswire/ -- Imagine you've hit the road for your first summer getaway when that Cheez-It® craving hits – but you're fresh out of your favorite cheezy, crunchy snack. Suddenly, an orange glow illuminates your path, leading you to the ultimate destination for hungry Cheez-It superfans: The Chee ...

NEW Eggo® Fully Loaded Waffles inspired Eggo's collab with The Surgeon to drop the first-ever Eggo Fully Loaded Kicks in two flavorful colorways: Chocolate Chip Brownie & Strawberry Delight CHICAGO, May 13, 2024 /PRNewswire/ -- Everyone's favorite breakfast brand is launching a line of its most protein-packed waffles ever—say hello to Eggo® Fully Loaded Waffles. But that's not all! Alongside the new waffles come a crave-worthy custom pair of sneaks—Eggo Fully Loaded Kicks—so fans can fuel and fully load the ...

Snacking masterminds debut first bagged snack in 15+ years with Pringles Mingles, mingling fan-favorite flavors in a delicious, puffed form CHICAGO, May 13, 2024 /PRNewswire/ -- Pringles® are already out-of-this-world delicious, but now they're out-of-the-can and into the bag for a whole new way to enjoy the iconic crisps. The snacking masterminds at Pringles are bringing flavor mastery to an entirely new format with its first-ever puffed offering – Pringles Mingles – a puffy, irresistibly delicious and sha ...

Club Crisps flavored with Mike's Hot Honey bring the heat for a next-level snacking experience, available for a limited time starting in May CHICAGO, May 7, 2024 /PRNewswire/ -- Sweet and spicy snacking is having a moment: 'Swicy' conversation among snackers and on food menus has increased by 38% in the past year1. Leaning in on this buzzing duo, Club® Crisps and Mike's Hot Honey® are giving fans the collab of their dreams. Introducing Club® Crisps flavored with Mike's Hot Honey®, a new, limited-edition sna ...

Have you assessed how the international operations of Kellanova (K) performed in the quarter ended March 2024? For this the maker of Pringles and other snacks, possessing an expansive global footprint, parsing the trends of international revenues could be critical to gauge its financial resilience and growth prospects. In the modern, closely-knit global economic landscape, the capacity of a business to access foreign markets is often a key determinant of its financial well-being and growth path. Investors n ...