GoPro运动员团队新成员 - GoPro宣布新增8名年龄在9至17岁之间的年轻运动员加入其专业运动员团队[1] - 这些运动员是通过GoPro的Grom Quest挑战赛选拔出来的，该挑战赛是基于视频提交的人才搜索活动，旨在发现下一代顶尖运动员[2] - 新签约的8名运动员将获得GoPro的资金和装备赞助，帮助他们发展职业生涯，并将在GoPro的社交渠道上展示他们的个人品牌[5]

GoPro is taking steps to get back on track. GoPro (GPRO 1.99%) stock is trading at an all-time low and is down 60% in the past year. It's been a challenging period for the action-camera maker as it attempts to reach profitable growth. Results for 2023 disappointed investors. Revenue of $1 billion was down 8% year over year. Management said intense competition forced the company to lower pricing. This directly impacted margins and led to a $32 million adjusted net loss last year. The GoPro subscription busin ...

"The GoPro Mountain Games are such an awesome way to kick off summer in the mountains, whether you're competing in the events, strolling around the village or taking in the evening concerts," says Rick Loughery, GoPro's Vice President of Global Marketing and Communications. "And GoPro's cameras and software are the perfect solutions to capture and share these experiences." "The GoPro stoke from the event attendees is unmatched and we're excited to continue working with VVF in the years to come," Loughery ad ...

赞助与宣传 - GoPro宣布成为2024赛季MotoGP Gran Premio GoPro de Aragon摩托车赛周末的冠名赞助商[1] - GoPro将提供高分辨率的新视角，包括Aragon赛道的HERO12 Black摄像头车载预览[1] - GoPro被任命为MotoGP的官方动作摄像头，内容将在MotoGP的社交媒体渠道和motogp.com上分享[2] - GoPro品牌将在整个2024赛季中展示，并通过全球电视覆盖面达到超过14亿的数字观众[2] 产品特点 - GoPro拥有出色的HyperSmooth视频稳定功能和耐用的防水设计，可在最具挑战性的条件下提供身临其境的摩托车赛车镜头[3]

产品推广 - GoPro与PADI合作推出GoPro PADI Distinctive Specialty Course，为认证潜水员提供专门的培训，教授如何使用GoPro相机、配件和Quik视频编辑应用程序，成为终极故事讲述者和内容创作者[1] - 通过该课程，潜水员将学习如何负责地使用GoPro相机、配件和支架来捕捉令人惊叹的照片和视频，提升故事叙述技巧，编辑和分享内容，以及促进海洋和环境保护，激励他人创造积极的海洋变革[2] 促销活动 - GoPro为PADI俱乐部会员提供了GoPro Quik视频编辑应用的3个月免费试用，同时还推出了15%的折扣优惠，以及关于使用HERO12 Black和相关配件进行潜水的更多信息[3]

财务表现 - GoPro最近一个季度的财报显示，非GAAP每股收益为2美分，低于市场预期33.3%[3] - GoPro的营收为2.954亿美元，同比下降8%，也低于市场预期9.7%[4] - 公司表示，尽管假日季节已经降价，但消费者仍在寻求折扣，导致其售价为249美元的HERO10 Black产品的销售低于预期[5] - 2023年，GoPro的营收为10亿美元，同比下降8%，全年非GAAP每股亏损为20美分，而2022年盈利为47美分[6] - GoPro在报告季度内出货895万台相机，同比增长5.3%[7] - 公司拥有250万订阅用户，同比增长12%，并计划到2024年底将订阅用户增至250万至260万[8] 地区营收 - 从地区来看，美洲地区的营收为1.269亿美元（总营收的43%），同比下降17%；欧洲、中东和非洲地区的营收为9480万美元（32.1%），同比增长15%；亚太地区的营收为7370万美元（24.9%），同比下降14%[9] 渠道销售 - 来自GoPro.com的营收为6740万美元（22.8%），同比下降47%，硬件营收为4230万美元，订阅收入为2510万美元[10] - 零售渠道的营收为2.28亿美元（77%），同比增长18%，主要受到战略定价行动、增加零售门店和零售工作的推动[12] - GoPro计划在未来两年内新增7000个零售门店，升级购买点陈列架，增强品牌在门店内的存在感，并加强零售渠道的客户管理[13] 财务状况 - GoPro在上一季度的毛利为1.011亿美元，同比下降3.1%，总运营费用为1.105亿美元，同比增长7.7%，运营亏损为940万美元[14] - GoPro在审计后的EBITDA为326.7万美元，较去年同期的2200万美元下降[15] - GoPro在审计后的摄像机建议零售价在400美元以上的贡献了季度营收的74%，较去年同期的90%下降[16] - GoPro在审计后的经营活动中产生了4370万美元的净现金流，截至12月31日，公司拥有2.227亿美元的现金及现金等价物和9260万美元的长期债务[17] 未来展望 - 预计2024年第一季度，GoPro的营收预计为1.45亿美元（+/- 500万美元），非GAAP调整后的亏损预计为每股25美分（+/- 2美分），毛利率预计为32.5%（+/- 50个基点），街道ASP预计为近375美元[18]

GoPro公司股价表现 - GoPro公司的股价在过去十年表现糟糕，但可能已经触底，市场可能低估了公司未来几年的潜力[3] - GoPro公司的股价从2014年的高位暴跌至目前的低位，主要原因是市场并不需要GoPro所推出的动作相机数量[6] - 尽管GoPro的市值仅为3.3亿美元，但考虑到其资产和负债情况，公司的净资产仍高于市值[11] 投资建议 - 尽管GoPro并非适合所有投资者，但对于那些看到其高风险高回报机会的人来说，购买GoPro股票可能并非疯狂之举[4] - 尽管GoPro股票存在高风险和高波动性，但对于愿意承担风险的投资者来说，保持适量的持仓可能是有利的[19] 公司前景展望 - 分析师预测明年GoPro的销售额不会增长，但2025年可能会实现微弱盈利，尽管这并不足以改变公司的前景[7] - 公司的订阅视频分享平台用户数量和年收入停滞不前，可能需要类似Alphabet旗下YouTube的模式来提升收入[14] 潜力与合作 - GoPro的真正价值在于其品牌和技术，尤其是其动作相机品牌在行业内的领先地位[12] - 有可能其他公司如Alphabet或Apple会考虑收购GoPro，或者GoPro自身也可以通过开发新产品和合作伙伴关系来挖掘潜力[16]

Wall Street often gets enamored with new and exciting technology. But, eventually, investors hone in on the financial statements as the source for their evaluation of a company. The "nifty technology versus earnings" dichotomy is what investors have to consider when they evaluate camera maker GoPro (GPRO -3.54%). Is this tech company a buy, sell, or hold? Most will probably want to err on the side of caution. Here's what you need to know. What does GoPro do? The core of GoPro's business is its camera equipm ...

SAN MATEO, Calif., Feb. 21, 2024 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that Founder and Chief Executive Officer Nicholas Woodman and Chief Financial Officer and Chief Operating Officer Brian McGee will present at the Morgan Stanley Technology, Media & Telecom Conference at the Palace Hotel in San Francisco, CA on Tuesday, March 5, 2024 at 11:45 am PT. A webcast of the event will be available live and accessible for replay on the "Events & Presentations" section of the Company's website ...

The last decade has not been kind to GoPro (GPRO 0.63%) shareholders. After reaching a market capitalization of over $10 billion shortly after its initial public offering (IPO), GoPro shares have fallen a whopping 97% from all-time highs, meaning that for every $100 invested at the stock price peak, only $3 remains today. Yet, the company is still kicking. In fact, it generated $1 billion in revenue over the past 12 months. GoPro has gone from a technology favorite to a stock that has been tossed aside by m ...