A microscope on small businesses Spotting opportunities to boost productivity Authors Anu Madgavkar Marco Piccitto Olivia White María Jesús Ramirez Jan Mischke Kanmani Chockalingam Editor Janet Bush May 2024 Confidential and proprietary. Any use of this material without specific permission of McKinsey & Company is strictly prohibited. Copyright © 2024 McKinsey & Company. All rights reserved. Cover image © Luca Sage/Getty Images McKinsey Global Institute The McKinsey Global Institute was established in 1990. ...