Brand Finance Journal global brand intelligence since 1996 september | 2024 Beyond the Podium The business of brands at the Olympic Games Brand Finance Journal 2024 Olympics | Contents Contents Brand Finance Journal 2024 Olympics FOREWORD 6 by Jamie Hyman, Editor-in-Chief, Global Head of Communications, Brand Finance INTRODUCTION 9 by Hugo Hensley, Head of Sport Services, Brand Finance WHAT THE RINGS ARE WORTH 10 Valuing the Olympics brand by Hugo Hensley, Head of Sport Services, Brand Finance REALISING THE ...