football 50 2024 the annual report on the most valuable and strongest football club brands july 2024 Contents | --- | --- | |---------------------|-------| | About Brand Finance | 3 | | Foreword | 4 | David Haigh, Chairman & CEO, Brand Finance 2024 Summary 6 Brand Value & Brand Strength Analysis 8 Regional Analysis 18 Sponsorship 37 Brand Spotlights 42 Al Ain FC 43 Interview with Rashed Abdulla, CEO Building a start-up to transform reputation and financial risk management in sports 47 Interview with Joel At ...