Portugal 25 2024 The annual report on the most valuable and strongest Portuguese brands July 2024 Contents About Brand Finance 3 Foreword 4 David Haigh, Chairman & CEO, Brand Finance Foreword 5 Pilar Alonso Ulloa, Managing Director, Iberia (Spain, Portugal) and South America Ranking Analysis 8 Brand Value Ranking (EURm) 17 Insights 18 Impact of Sustainability on Consumer Decisions 19 Robert Haigh, Strategy and Sustainability Director, Brand Finance Methodology 21 Our Services 27 The world's leading brand va ...