Priceline Selects Omnicom's PHD as New Media Agency of Record
Omnicom Group(OMC) Prnewswire·2024-06-13 19:02
NORWALK, Conn., June 13, 2024 /PRNewswire/ -- Today, Priceline announced the appointment of Omnicom Media Group's PHD as its new brand media agency of record. The announcement follows a competitive review to select a media agency partner to drive customer growth and brand equity for the iconic online travel agency.The agency joins Priceline in the second year of its Cannes Lions award-winning 'Go to Your Happy Price,' brand platform, as the disruptor travel brand continues to create brand reappraisal throug ...