Intuit to Preview AI-Powered Marketing Tools
INTUIntuit(INTU) PYMNTS.com·2024-06-13 16:00

Intuit, the maker of TurboTax, Credit Karma, QuickBooks and Mailchimp, will preview a new artificial intelligence (AI) system designed to help businesses increase revenue through smarter marketing.The Mountain View, Calif., company said in a press release emailed to PYMNTS that its coming “revenue intelligence” technology would use what it called “always-on” predictive and generative AI models. The system is intended to proactively give marketers opportunities to win more business by recommending optimal ti ...