Mastercard's (MA) Shopping Muse Debuts With Michael Kors
MAMastercard(MA) ZACKS·2024-06-13 03:25

Mastercard Incorporated (MA) recently announced a collaboration with Michael Kors, making the company the first retailer to integrate Shopping Muse in its website in the United States. Shopping Muse, from Dynamic Yield, a Mastercard company, is a retail assistant launched in late 2023, aiming to leverage generative artificial intelligence (AI) capabilities to give tailored product recommendations to customers.This move bodes well for Mastercard as integration with Shopping Muse is expected to drive improved ...