New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation, Advertisers Intend to Diversify Media Mixes in a Post-Cookie World
Taboola.com(TBLA) Newsfilter·2024-06-12 21:00
NEW YORK, June 12, 2024 (GLOBE NEWSWIRE) -- Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite a recent decision by Google to delay the cookie phaseout, advertisers still have questions about their readiness for the new world and the ultimate effect on business results it will have. The new ...