Columbia Sportswear Company (COLM) appears well-positioned for long-term growth, supported by its focus on key strategies. The company is on track to enhance operational efficiency and protect profits through its multi-year profit improvement program amid a tough operating landscape in North America and high SG&A costs. Strategic Priorities Underway As part of its strategic priorities, Columbia Sportswear intends to continue with its demand creation investments, which are aimed at driving brand awareness an ...