Anzu Partners With Comscore's Flagship Cross-Platform Solution for Incremental Audience Measurement of Intrinsic In-Game Ad Campaigns
SCORcomScore(SCOR) Newsfilter·2024-06-11 20:00

RESTON, Va., June 11, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ:SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising campaigns using Comscore Campaign Ratings (CCR), Comscore's flagship solution for modern cross-platform media measurement. With this integration advertisers will be able to measure their in-game advertising ...