New Report From Meltwater and Asana Reveals Disconnect Between Marketing Goals and Business Objectives
ASANAsana(ASAN) GlobeNewswire News Room·2024-06-11 19:03

SAN FRANCISCO, June 11, 2024 (GLOBE NEWSWIRE) -- Today, Meltwater, a global leader of media, social, and consumer intelligence, and The Work Innovation Lab, a think tank by #1 AI work management platform Asana, released the State of Marketing Collaboration, a new report revealing only 39% of marketers are confident their department's goals are aligned with overall business objectives. Despite 74% of marketing teams being seen as strategic partners, more than a quarter (27%) of marketers feel disconnected fr ...