This Coffee Stock Has Quietly Doubled in Just the Last 8 Months, and It Isn't Dutch Bros or Starbucks
JVAfee (JVA) The Motley Fool·2024-06-10 17:15

Is Black Rifle Coffee stock a buy now that the business is on a more sustainable path? With only a garage and a one-pound roaster, three friends founded Black Rifle Coffee (BRCC -2.11%) in 2014. It started as a direct-to-consumer (DTC) coffee company with a strongly patriotic brand identity. And from those humble beginnings, things have really taken off. The company, which generated nearly 400millioninrevenuelastyear,expectstogenerateatleast400 million in revenue last year, expects to generate at least 430 million this year. While the business has been suc ...