Twilio (TWLO) Enhances Segment Capabilities With New Features
TWLOTwilio(TWLO) ZACKS·2024-06-06 23:21

Twilio’s (TWLO) Segment has remained a category leader in data collection since its acquisition in 2020 by TWLO. The cloud communications company has added a couple of new features — Linked Audiences and Segment Data Graph — to Segment, which will further enhance the platform’s capabilities. How Will New Features Enrich Segment? The Linked Audiences feature will enable marketers to combine real-time data from Segment’s CDP with data from warehouses through a no-code interface. The feature bridges the gap be ...